Strategic DigitaLab
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A digital tool to help students determine their ideal Masters programme

PSB Academy

Target Market:
Southeast Asia
The Goal
PSB Academy is an established Private Education Institution that offers Certificate, Diploma, Bachelor’s and Master’s Degree programmes across five different disciplines. The school aims to drive lead acquisition across Singapore and Asia. Specifically for the School of Post-Graduate Studies, the school offers various Masters programmes. The idea was to help students understand their educational requirement and find out the best Masters programme for themselves.
The Approach
Targeting at a niche group of audiences looking at advancing their career and goals with a master programme, Agency created an online tool to help potential leads determine which Masters programme is suited for their profession and career goal progression. The online tool is used as an incentive offer to generate leads on digital media platforms and at events.

The online tool is used as an incentive offer to generate leads on digital media platforms and at events