Strategic DigitaLab
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Account based marketing for satellite solutions

A multinational company

Target Market
Southeast Asia
The Goal
Asia-Pacific poses tremendous opportunities for this client’s unique solutions delivered by satellite technologies. The goal is to create awareness among SEA audiences and generate leads for further lead nurturing.
The Approach
The key challenge was to identify top-of-funnel leads who are showing interests in or are actively searching for the said solutions for deployment in Asia. Account based marketing was executed with an initial account list and further expanded into whitespace on multiple media channels. Content assets were created for this campaign including blog articles, infographics, and eBooks, driving prospects to designated landing pages.
The Result
The campaign results were delivered as planned and exceeded projections.

*Due to a non-disclosure agreement, we are not able to reveal the brand.

Account based marketing was executed with an initial account list and further expanded into whitespace on multiple media channels