Achieving lead generation targets with PSB Academy
PSB Academy is an established Private Education Institution that offers Certificate, Diploma, Bachelor’s and Master’s Degree programmes across five different disciplines. The school aims to drive lead acquisition across Singapore and Asia.
We adopted a multi-channel approach across search, social media, and display advertising. We segmented the target audience so that the right creative messaging and tactics can be applied according to relevant profiles for effective communication. Landing pages and creative content were built to support lead generation. Weekly optimisation was aggressive throughout the campaigns across all schools with close monitoring to ensure the lead targets are being met.
Lead generation results were delivered on-point with aggressive ongoing optimisation. The campaign won two Bronze STEVIE® Awards, for “Online Marketing Campaign of the Year” and “Small-Budget Marketing Campaign of the Year (<$3 million / €3 million)” in 2019.