Content marketing for a global collaboration and visualisation company
Cyviz aims to build their business by offering collaboration and visualisation solutions for innovation centres. This key asset is used to develop into different form factors for the different marketing channels.
Extensive research on the subject of innovation centre, as well as discovery sessions with the sales team were conducted to craft the content framework, consisting of the innovation landscape and trends, pain points, best practices and weaving in of key selling propositions of the Cyviz solutions. Design of the white paper adhered and adopted to the Nordic style favoured by the company. To prepare for the marketing launch, a landing page was also created for site landings and lead capture.