Designing a website for football fans
The home of football in Singapore, Singtel offers the widest coverage of the most competitive football leagues around the world. To widen and diversify their package offerings for sponsors and advertisers, they tapped the agency to create content and develop a themed content website. Aimed towards a targeted market, the website for Singaporean football fans was conceptualised to become a content platform for Singtel Media to further amplify their media reach.
We designed the website UI and UX, then developed the website CMS which we also maintain. We worked closely with our content team who are trained to directly input the content for publishing. We utilised server side rendering with pre-caching of pages and assets, removed queries to database and made everything available almost instantly, by SSR, incremental builds, headless CMS, while keeping any website updates instant and SEO-friendly.