Growth hacking Singapore Kindness Movement content website
Singapore Kindness Movement
On the third year of the digital publication, the client sought to take the media platform to the next level of sustainable growth, specifically improving on search engine optimisation of the website, The Pride.
Historical data provided a good insight to what worked and what didn’t. Working closely with the editorial team, we identified windows of opportunities to hack the growth of the viewership with efforts including revamping the content website user experience (UX) and user interface (UI), and adopting data-driven strategies with both paid and organic tactics. Extensive research, website optimisation, growth hacking, and search engine optimisation efforts were applied, alongside with a robust content strategy executed by the editorial team.
To date, The Pride has achieved over 2.7 million page views and reached over 1.9 million readers.