Helping breast cancer patients access quality online information
To enable surgeons and physicians to better support their breast cancer patients, Roche aims to communicate the key information about a patient’s journey in combating the disease in the form of a microsite.
The aim of our digital content creation of the microsite was to make the message of Roche resonate with its highly specific audience. We understand that cancer can be an intimidating and sensitive topic, so our design UI approach is to make it as pleasant and accessible as possible by using empowering imagery as well as as graphical representation of breast cancer. Part of our digital content creation is a short, informative HTML5 video, which, based on our research, is a key asset for consuming content for the audiences. It is then followed by page sections that can be navigated by exploring each breast cancer stage. These are accompanied by interactive diagrams for users to explore with ease.