Strategic DigitaLab
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Helping to spread awareness for Dementia care in Singapore

Enable Asia

The Goal
The health issue of dementia is one that’s close to the heart of its founders, Daniel and Danny, whose parents suffer from this illness. Starting this initiative from the ground up, they set their eyes on spreading awareness through information disemmination: to build a dementia-friendly community, let caregivers take care of their family members who might be dementia sufferers, and most importantly, enable sufferers to live life with dignity.
The Approach
The website is the first stop in enabling the general public and caregivers with readily and publicly available information regarding dementia. We worked with the founders to establish the look and feel of the entire website, strategise the content, and create a long-term content plan for the website. Our digital team mapped out the key customer journeys, designed the webpage templates, and created an animation that best represents Enable Asia’s core messaging and branding. The first phase of the website was unveiled during the Enabling Festival launch event on 5 October 2018.

Our digital team mapped out the key customer journeys, designed the webpage templates, and created an animation that best represents Enable Asia’s core messaging and branding