Novogene is a leading genomic service solution provider based in China and appeals to an international audience. As its current website was built on an older infrastructure which lacks an international appeal, our goal was to revamp the website, restructure the information architecture, improvise the design UI and UX, build the website on a CMS platform that supports multi-language workflow and is easy to use and manage.
The overall web design was to emphasise the unique values and benefits of working with Novogene instead of merely featuring their product offerings. In terms of information architecture restructure, we worked with a streamlined version that organises information systematically so that each targeted persona can easily sift through the heavy product content on the website, distinguished by using Novogene’s brand colours to differentiate clinical and technical services offered. Variations of the brand colours were also used to a more subdued tone so that the images and content would be highlighted. Lastly, content, in turn, has been placed in a more dynamic grid to break the monotony.
Leveraging on WordPress Multisite function to build a multilingual website integrated with Eloqua CRM, the CMS used is highly-customised WordPress web development, which maintains security by various activities such as disabling XML RPC, disabling PHP execution under certain directories, permission changes, adding application level firewall, etc. To ensure that the website is highly SEO optimised, CSS/JS/HTML minification and various other best practices were set in place. Additionally, infrastructure setup was in a way such that the website is perfectly functional within and outside of China, with the same loading speed.