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Insights from our desk

Unique Generation Z in China

Unique Generation Z in China

Johnson Duan

Senior Director, Shanghai

Who is Generation Z? Generation Z (aka Gen Z, Zoomer, iGen or Centennials) are the demographic cohort born between 1997-2010, succeeding the Millennials. The individuals of this group are unique digital natives with a total population of 2.47 billion as of 2020. This...

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Key Opinion Leaders (KOL) Social Media Landscape in China

Key Opinion Leaders (KOL) Social Media Landscape in China

Johnson Duan

Senior Director, Shanghai
SPRG Chatroom Episode 1: Ecommerce in China

SPRG Chatroom Episode 1: Ecommerce in China

Pauline Yoong

General Manager
Two Chinese Super Apps In China You Must Know

Two Chinese super apps in China you must know

Austin Zheng

Assistant Manager - Digital, Shanghai
Rise of digital marketing China article 1

The rise of digital marketing in China

Austin Zheng

Assistant Manager - Digital, Shanghai
strategic digitalab services

Pivot to digital: Website setup and costs for businesses

Mayank Kushwaha

Creative Technology Lead