Can customers find you?

Your customer's online journey begins with a search engine. Get ahead of your competition.

Find out how
Strategic Digital Lab

Right now, your potential customers are looking for products and services like yours. Typing a keyword on a search engine, they are instantly targeted by thousands of your competition that are visible to them.

You need to stand out.

WHO do people turn to for information?
Research shows that search is now the top source of information for everything
WHERE do most online experiences begin?
of online experiences begin with a search engine.

Through services like Search Engine Optimisation (SEO) and Search Engine Marketing (SEM), our agency can help you be the top result when potential customers search for your products and services. SEO and SEM, as part of a larger search strategy, makes the search engine understand your content so that it can point your target customers to the content they need to see: YOURS.

HOW do buyers decide if they will make a purchase?
of buyers perform an online search before making a purchase.
WHAT do users click first when they
use a search engine?
of users click on one of the first three listings
Strategy Logo

A search strategy that works

An effective search marketing strategy is composed of paid and organic search activities. With the goal to increase your brand or product's visibility, it makes it easier for potential customers to find you, and for you to capture them as leads.

Rise to the top instantly

Search Engine Marketing, Google Ads, PPC advertising, Adwords or Search Ads, puts your brand and product solutions on the frontline: giving you control over the position of your ads on the search engine results page where users search with an intent.

SEM Logo


Strategic Digital Lab

Businesses generally make US$2 in revenue for every US$1 they spend on Google Ads

Strategic Digital Lab - Dollar Sign

66% of buyer-intent keywords are paid clicks

Strategic Digital Lab - MegaPhone

Search ads can drive brand awareness by up to 80%

Create long-lasting results over
your competitors

Search Engine Optimisation or organic search, focuses on being on the top of the first page of organic search engine results, particularly Bing, Google and Yahoo. SEO requires technical know-how and creativity to drive search traffic and rise up in search rankings.

SEO Logo


Strategic Digital Lab - Top 5 Trophy

The first five organic results account for 67.60% of all the clicks while the results from 6 to 10 account for only 3.73%

Strategic Digital Lab

70% to 80% of search engine users are only focusing on the organic results

Strategic Digital Lab - Tab Bar Windows

SEO leads have a 14.6% close rate compared to 1.7% from outbound leads

The combined forces of SEM and SEO

Strategic Digital Lab

Over time, SEO helps you rise up the ranks and increases the perceived trust in your brand as more users click on your website from the nearly infinite links served to them on the search engine results page.

Eventually, when SEO has succeeded in placing you as the top result, you can reduce the dependency on SEM, and thereby lower your advertising cost or cost-per-acquisition.

SEM ensures immediate results while SEO is still working its magic. This gives you direct control over which position you want to appear in using the optimised bid and optimisation strategy.

We have delivered


Google Ads Campaigns

Media mix of SEM, Google Display Network, YouTube Ads


SEM Keywords

Across all campaigns


Organic Keywords on First Page

5.6 million organic impressions and 187,000 organic links


Ad Budget Managed

Resulting in over 2 million clicks, 300 million impressions and 35,000 conversions

Why work with us

Strategic Digital Lab - Circle


Outsourcing your marketing efforts like SEO and SEM to an agency specialising in digital marketing services saves you time that could be used for other aspects of the business.

Strategic Digital Lab


Save on overhead expenses, including salaries, training expenses, specialised software, office space, etc.

Strategic Digital Lab - Thumbs Up


Instead of building a team from the ground up, you can already have a team of experts at your disposal.

Strategic Digital Lab - Light Bulb


An agency offering services like SEO and SEM has a plethora of previous clients and case studies, and can customise a highly specialised solution for your business.

Strategic Digital Lab - Gears


With the rapidly evolving tools, it may be costly to stay updated with emerging trends and technologies. A digital marketing agency has the tools and familiarity.

Strategic Digital Lab - Google Certified


Our team is composed of Google Ads Certified Strategists on search, display, and video with a combined experience of 30 years.

Strategic Digital Lab - Conversion Lead Acquisition


We go beyond clicks and rankings by optimising SEM and SEO campaigns with the intent to convert or acquire leads.

Beyond Google Guidelines


We don't simply follow Google guidelines, we also do experimentation and testing to identify and implement what works best for each campaign scenario.

Strategic Digital Lab - 24 Hour


Our digital marketing team is trained to deliver excellent customer service with a guaranteed quick response in less than a day.

Fast SEM Campaign Activision


Activation within two working days after the SEM plan is approved.

Frequently Asked Questions

Is SEO important in 2020?

As a major traffic driver, organic search is important in a market that is rapidly going digital. With more people spending more time at home and searching for goods and services online, SEO secures a share of voice for brands to be seen by consumers in their research process. High rankings on search engine results pages convey trustworthiness, which can have an impact on conversion.

For brands, SEO research can be leveraged as a tool to track and analyse user interest and intent. Creating relevant, useful content built around the search behavior of the target market can benefit a brand in the long run.

Moreover, because SEO provides long-term traffic equity with a reasonable resource investment. Investing in SEO can result in a global reach that can bring in new customers from across the world, notwithstanding the physical barriers of the new normal.

Should I hire someone or work with an agency for SEO?

If a brand is committed to the long-term success of SEO as a traffic driver, hiring a person or an agency solely for SEO is a signal that a brand is truly intent about their search efforts, not to mention, it also unloads in-house executives of time and energy that can be spent on other aspects of the business.

Adding a person, or agency, who will take charge of a brand’s SEO will impact the overall marketing budget, so a brand has to consider how much they are ready to set aside. Hiring an agency will include the technical SEO, search marketing strategy, as well as data and analytics, among others, while hiring an individual will require the addition of overhead expenses, including salaries, specialised subscription softwares, office space, etc.

The positive side is that one of the priorities that SEO can tackle is to increase revenue. So an investment in SEO is always a sound business decision.

How do I choose a company for SEO?

A credible SEO agency must have case studies that will prove the quality of their performance, as well as a strong understanding of the business. As the saying goes, "You are only as good as your last performance." More than empty promises, proven results are stronger evidence of an SEO agency's prowess.

One of the ways to test their ability early on is by how they craft a search strategy. A credible agency never promises a first-page ranking in a short span of time with a one-size-fits-all SEO package. On the contrary, they will seek to know a brand’s business and sales, observe the conversion and content strategies, as well as understand the overall growth plans on a deeper level.

Only after careful thinking will they propose an SEO game plan, which is more than just a sum of SEO services. Good agencies will help brands leverage SEO and SEM with a highly customised plan that gives them direct control over which position they want to appear in using the optimised bid and optimisation strategy.

Another asset to look for is their ability to handle development work, as SEO is very much intertwined with web design. Managing SEO requires tinkering with programming, front-end development, as well as server support. Most businesses think about SEO after they’ve built their site, failing to consider that they should have built their website search marketing and lead generation. A good SEO agency will have the tools to handle development.

Finally, another thing to look out for is if a company proposes a reasonable quotation, which is broken down accordingly. After all, no one wants to fall for a scam. An appropriate budget for SEO services will depend on the size of the market, the potential profit expected to be raised, and the competition.

What does SEM mean in marketing and what is its relationship with SEO?

Associated with PPC advertising, Adwords, Google Ads or Search Ads, SEM refers to the paid efforts in gaining website traffic by placing ads on search engines. SEM services put brands and product solutions upfront by enabling its ads to appear exactly on the paid search engine results page where users search with an intent.

Unlike SEO, the return-on-investment for SEM is more measurable, where brands, for example, consistently see their ad clicks convert into a desired action. SEM services improve targeting of potential customers, boosts conversions, cuts and increases ROI.

By increasing the visibility of websites on the SERP, SEM is thus an integral component of the marketing mix, and will have a positive impact on a brand’s overall performance.

Which is better, SEO or SEM?

Comparing SEO to SEM is like pitting apples against oranges. Both are important parts of a search strategy, helping brands appear on search engines, and driving more traffic to the website. SEM is more advisable for short-term goals aiming for immediate results while SEO is better for long-term goals. But the ideal situation is to do both at the same time to get optimum results as they complement each other.

The truth is, there is no one-size-fits-all solution for all businesses. Some businesses may need to focus on SEO, others may need to focus on SEM. Our approach to search marketing is to implement a combination of SEO and SEM strategies with the goal to reach your unique business and goals.

Are Google Ads worth it?

Short answer: YES. Google AdWords is the most massive PPC network today. With Google Ads, your brand can be assured of nearly instant results, where traffic flow arrives almost as soon as a campaign is approved. This means that on that same day, your brand may immediately get sales, thanks to the wide reach of Google.

A Google AdWords strategy is highly scalable. There is an abundance of keywords to bid on, which means unlimited sets of audience to target. New keywords can even be added on a daily basis to get new traffic going regularly. Because of the impressive analytics in the software of Google, brands can have access to a lot of data and features that can be helpful to their overall sales and marketing strategies.

Moreover, like most PPC ads, a Google AdWords campaign can be stopped anytime, which is a great feature that helps businesses save money if the campaigns are not profitable.

How much should I spend on AdWords?

As Google Ads is a keyword auction site, the appropriate budget will depend on the cost of a keyword, which will also vary depending on the bids of competitors. If there is a strong demand for a certain keyword, naturally the bid for this keyword will be higher, and the budget needed will be bigger.

There is no magic number that will work for all businesses, but, certain factors can be taken into consideration when budgeting. Three factors will determine the ideal budget: the size of the market, the potential profit, and the competition. A company’s scale has a lot to do with how much the cost will be. A small- or medium-sized enterprise (SME) delivering nationwide will probably require a higher budget than an SME with a local reach. Take note that the more competitors there are for a certain keyword, the more difficult it is to rank.

What is the minimum budget for Google AdWords?

Google Ads does not impose a minimum spend, however, a daily budget as low as $1 may not get you far. All things considered — industry, objectives, and locations targeted — a fair starting budget ranges from $1,000 to $10,000 per month. The longer your campaign is running, the more clicks you will be getting and the more data you will be gathering for optimisation.

Do Google Ads work for small businesses?

At Strategic DigitaLab, we believe that there is a solution for every business dilemma, regardless of a business’ size or scale. Small businesses will undoubtedly benefit from Google Ads. For example, because of location targeting, local businesses will be able to reach potential clients within their vicinity. And that is just one example.

Any brand that chooses the right combination of keywords and budgets will be able to maximise their budget, no matter how big or small it is. It helps to have a trusted search marketing expert to guide a brand in the journey of exploring search marketing.

Success references

Contact us for more case studies.

SDL Logo

We can amplify your brand voice to match you with your audience. An award-winning digital marketing agency belonging to one of the largest communications networks in Asia-Pacific, we work with the goal of reaching your marketing KPIs and achieving your return-on-investment.

Let's discuss your search marketing strategy.