There is a cacophony of voices in the digital marketplace. Great content amplifies the brand voice so the brand can stand out. We immerse in audience insights and personas to find the topics and conversations that might resonate with the target market. Be it a thought leadership piece, an awareness blog article, an informative technology white paper, an educational ebook, video or infographics; or social media content assets, our in-house team of writers and designers, and outsourced specialist writers, can deliver pieces that bring a campaign towards success.
Marketing is impossible without great content. Services we offer include:
- Creative: Research, copywriting, design and layout
- Content: Infographics, videos, white paper, ebooks, eguides, thought leadership pieces, blog articles, data factsheet, marketing brochures, direct marketing, electronic direct marketing (eDM)
Looking to drive tangible results through content marketing? Our team at Strategic DigitaLab, an award-winning full-service digital marketing agency in Singapore can help you anchor on a strategy with our team of highly experienced strategists, creatives, and digital marketing specialists.
Content marketing works by offering readers informative and useful material that provides insight and value, as well as meets the needs of the reader. Content marketing typically leverage on assets such as blog articles, whitepaper, eBooks, social media posts, infographics, videos, gifs, and etc. Content type and format are typically mapped out according to the content needs of the intended audience in the various stages of the marketing funnel.
When the content you produce resonates with the intended audience and answers what they are looking for, it helps you to build trust and engagement with your audience, drive them down the marketing funnel, and ultimately convert them into potential leads.
A content marketing campaign is an important element in the marketing strategy. It helps your target audience identify needs, raise awareness of your products and solutions and educating consumers and ultimately convert them, all through value-added content. In addition, content on your social media platforms and your website helps contribute to the effects of SEO, helping in generating organic inbound links when someone searches for a related keyword on search engines.
Essentially, it is about the creation and participation in meaningful conversations and development of relationships. Content marketing can benefit your business by attracting website visitors to your website content and thereby generating potential leads through gated content.
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- Digital Strategy
- Brand & Solution Awareness
- Content Creation
- Lead Generation
- Lead Nurturing
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