Performance marketing involves utilising and optimising multiple media channels, targeting each specific audience to achieve highly trackable results, often delving into top-of-funnel lead acquisition. Performance marketing campaigns give advertisers the ability to measure everything from brand reach to conversion rate down to a single ad. It is easy to track, low-risk, and focused on ROI (return on investment).
Our services for performance marketing includes the following:
- Display & native advertising: in its various forms, including banner ads and rich media banner ads
- Social media advertising: served to users in various social channels
- Search engine marketing (SEM): paid search listings that aim to bring traffic to the site
If your business is looking to drive tangible results through performance marketing campaigns, our team at Strategic DigitaLab, an award-winning full-service digital marketing agency in Singapore can help you deliver the results that you seek for your marketing communications needs.
Performance marketing campaigns give advertisers the ability to measure everything from brand reach to conversion rate down from a single ad. It is easy to track, risk-managed, and focused on ROI (return on investment), as businesses pay based on the performance of their campaigns.
Performance Marketing is a modern buzzword that refers to digital marketing and advertising programmes in which advertisers pay digital marketing companies when a specific action is completed; such as a click, video view, website land, sale, or lead.
Performance marketing channels might include social media, native ads, pay-per-click ads, display ads, search engine marketing, just to name a few. These open your brand to the audiences found on these platform, thereby unlocking new potential markets.
Today's audiences are found across multiple social and digital channels, thus it is no longer a linear route to deliver your messagings to them. Very often, we require a multi-channel or omni-channel approach to reach these audiences. Understanding your audience persona, defining your marketing and business objectives, develop resonating content for different types of audiences in the various stages of the funnel is key. Talk to us to discuss how we can help you craft a digital marketing plan for your brand and objectives.
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Read how PSB Academy drives lead acquisition for their student recruitment campaign
- Digital Strategy
- Brand Awareness
- Lead Generation
- Performance Marketing
- Social Media Marketing