Search Engine Marketing
A catch-all term associated with PPC advertising, Adwords, Google Ads or Search Ads — refers to the paid efforts in gaining website traffic by placing ads on search engines. SEM services put your brand and product solutions on the frontline by enabling its ads to appear exactly on the search engine results page where users search with an intent. Unlike search engine optimisation (SEO), the return-on-investment for SEM is measurable, where brands, for example, consistently see their ad clicks convert into a desired action. SEM services improve targeting of potential customers, boosts conversions, cuts and increases ROI.
Our search engine marketing services include: • Pay-per-click: a model where brands pay for advertising dollars that drive high-quality traffic to the website • Analytics & optimisation: data analytics, reporting and optimisation of results • Keyword research: competitive research of the market’s keyword demand
Our search engine marketing services include:
- Pay-per-click: a model where brands pay for advertising dollars that drive high-quality traffic to the website
- Analytics & optimisation: data analytics, reporting and optimisation of results
- Keyword research: competitive research of the market’s keyword demand
If your business is looking to drive tangible results in website traffic through a SEM strategy, our team at Strategic DigitaLab, an award-winning full-service digital marketing agency in Singapore can help you deliver the results that you seek for your marketing communications needs.
Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). Search engine marketing is also alternately referred to as paid search or pay-per-click (PPC).
SEM, or search engine marketing, is the act of using paid keyword advertising strategies to increase search visibility on search engines. Brands pay for ads to appear as search results on search engine results pages (SERPs).
The most well-known (and effective) example is the platform of Google AdWords. Bing Ads and Yahoo Search Ads are also both SEM platforms that you can use. It's important to note that—while all SEM platforms utilise a pay-per-click (PPC) advertising model—not all PPC is SEM.
Search marketing is an online marketing strategy that encompasses search engine optimisation (SEO) and search engine marketing (SEM). It combines marketing with paid keyword advertising, as well as on-page and off-page website and content optimisation that helps rank your website higher on search engine, thereby generating organic website traffic. Search marketing offers your brand a 360-degree approach to promoting yourself online, and is essential in the overall digital marketing strategy.
The main products refer to pay-per-click (PPC) advertising, also known as search engine marketing (SEM), and search engine optimisation (SEO).
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Find out how we drove leads for PSB Academy website from search