Search Engine Optimisation (SEO)
A marketing discipline that is all about being more visible on organic search engine results—particularly Bing, Google and Yahoo!—search engine optimisation (SEO) requires a combination of technical know-how and creativity to drive traffic and rise up in rankings.
But it isn’t merely about peppering a site with keywords to attract people. SEO is really a tool for brands to make it easier for visitors to find their site.
There are various ways to do search engine optimisation. Among these are our services:
- Technical and content audit: looking at every element on a website or in the content that holds an impact on SEO performance
- Keyword research: researching the market’s keyword demand and responding through products and services that web searchers seek
- Onsite optimisation: making changes in components of the site such as meta tags or image tags
- Content optimisation: tailor fitting content to make sure that they target the right audience
- Backlink building: acquiring hyperlinks from other websites
- Visitor tracking: measuring progress by looking at data on rankings, referrals, links, and etc
Here at Strategic DigitaLab — an award-winning full-service digital marketing agency in Singapore, we offer SEO services that attest our credibility and performance with the backing of data and insights. As SEO must be considered in the web development process, we are equipped to handle development and support in your long-term SEO strategy.
Search engine optimisation (SEO) is the process of optimising your website and content so that a search engine will be more likely to show it as a top result when someone searches for a certain keyword.
SEO is significant and essential in your digital marketing strategy, when done properly, your website will appear on the top results of search engine result page (SERP), which will in turn drive more organic traffic with a specific intent to your website, thereby heightened opportunities to convert prospects into customers. SEO is made up of several different ranking elements, and knowing what they are and how they work is key to understanding why SEO is so important.
There are three types of SEO you will need to focus in a well-thought through search marketing strategy--on-page SEO, technical SEO, and off-page SEO. Efforts surrounding these SEO will help inform the tactics that you will need to execute on your website and content. When properly executed, the results can be tremendous in terms of bringing high intent traffic and prospects to your website, increasing your chances of converting them into customers.
A SEO strategy is the process that marketers can execute in order to get more quality organic traffic. A sound SEO strategy (also referred to as “SEO approach” or “search engine optimisation strategy”) is the process of planning, outlining and implementing steps designed to improve search engine rankings. It takes an experienced SEO strategist to execute and implement optimisation tactics onto your website and content.
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