Social Media Marketing

We utilise and optimise multiple social media channels, targeting and reaching each specific audience to achieve highly trackable results, often delving into brand awareness and top-of-funnel lead acquisition.

Social media marketing is more than just sharing and creating content on social networks. Our approach to social media marketing involves:

• Setting objectives that are attainable (e.g, to increase awareness, to drive registration, to achieve sales target, to grow follower base)
• Setting success metrics, such as reach, click, engagement, likes, sentiment
• Making use of insights on audience, competitive landscape (e.g. messaging, digital footprint, content) and marketing landscape
• Setting the strategy (e.g. which social media platforms to go into, what types of content to publish, identifying the brand voice, setting the day and time to post, implementing a guidebook for the community manager, setting the tools to use to manage and report)
• Reporting and optimisation, like comparing against objectives and KPIs and resteering the direction if needed

Not every social media marketing strategy is a one-size-fits-all solution. By working with Strategic DigitaLab, a full-service digital marketing agency, our team of highly experienced strategists, creatives, digital marketing specialists and technophiles can help you craft an effective social media marketing strategy that deliver the results you seek for your marketing communications needs.