Social Media Marketing
We utilise and optimise multiple social media channels, targeting and reaching each specific audience to achieve highly trackable results, often delving into brand awareness and top-of-funnel lead acquisition.
Social media marketing is more than just sharing and creating content on social networks. Our approach to social media marketing involves:
- Setting objectives that are attainable (e.g, to increase awareness, to drive registration, to achieve sales target, to grow follower base)
- Setting success metrics, such as reach, click, engagement, likes, sentiment
- Making use of insights on audience, competitive landscape (e.g. messaging, digital footprint, content) and marketing landscape
- Setting the strategy (e.g. which social media platforms to go into, what types of content to publish, identifying the brand voice, setting the day and time to post, implementing a guidebook for the community manager, setting the tools to use to manage and report)
- Reporting and optimisation, like comparing against objectives and KPIs and resteering the direction if needed
Not every social media marketing strategy is a one-size-fits-all solution. By working with Strategic DigitaLab, a full-service digital marketing agency, our team of highly experienced strategists, creatives, digital marketing specialists and technophiles can help you craft an effective social media marketing strategy that deliver the results you seek for your marketing communications needs.
Social media marketing is an effective digital marketing strategy that allows brands to leverage on popular open social platforms that already have many followers, to engage with their audience, deliver brand messagings, as well as build brand loyalty with their target audience.
Building an effective social media marketing strategy for your business is a crucial part of your marketing communications plan. The basic yet fundamental steps include competitive and landscape analysis, strategy development, communication design and creative development, testing, implementation, evaluation and optimisation.
Social media marketing is quintessential to your business's marketing strategy in maintaining a prominent online presence, as it helps to connect with your target audience digitally, build brand awareness and eventually helps generate leads in a well-planned and executed strategy.
Social media marketing includes content planning, creative development, management of content posting and community feedback and engagement, as well as paid social media advertising.
Let's discuss about Social Media Marketing
Read how PSB Academy drives lead acquisition for their student recruitment campaign
- Digital Strategy
- Brand Awareness
- Lead Generation
- Performance Marketing
- Social Media Marketing