Web Development

A website is equivalent to a company’s face in the digital world. It is a marketing asset that acts as both brand ambassador and salesperson. We conceptualise, design, build, and maintain websites and mobile apps basing on the latest and most relevant technologies and best practices. More than merely putting together elements into one structure, we brainstorm to make sure that we apply only the best practices and technologies—such as Accelerated Mobile Pages (AMP) or Progressive Web Apps (PWA)—and align these with the brand’s objectives.

Our web development services include:

• Information architecture: the art of organising content so that the user browses through seamlessly
• Wireframing: creating a visual guide or blueprint representing a site in its bare bones
• Design UI/UX: referring to user interface design, and user experience design, respectively, these are both crucial in enhancing user satisfaction
• Content development: researching, writing and publishing for the web
• Responsive design: approach to web design to make pages render well on various screen sizes, devices, or windows
• Custom web development: creating a unique web page, including layout and user experience, that caters specifically to a brand’s certain requirements
• Microsite & landing pages: site or pages smaller than a traditional website that are often ephemeral and used only for a campaign
• CMS (Content Management System) development: tool to create, edit and publish web content
• Web maintenance: regular checkups and updates for a website
• Search engine optimisation (SEO): on-page and off-page SEO to rank brands higher on search engine results page to help drive more organic traffic to the site
• Localisation of content: adjusting functional properties to tailor fit them to a certain local culture

Here at Strategic DigitaLab — an award-winning full-service digital marketing agency in Singapore, we offer creative web solutions to manage website design and development services for our clients. Leveraging the latest web development technologies, we create top-notch digital solutions custom-tailored for your business needs.