Strategic DigitaLab
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Strategic DigitaLab

Sparked by creativity. Powered by technology. Driven by results.

OUR WORK

Achieving lead generation targets with PSB Academy

We adopted a multi-channel approach across search, social media, and display advertising. The campaign won two Bronze STEVIE® awards in 2019.

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Designing a website for football fans

Footballsiao! website for Singaporean football fans was conceptualised to become a content platform for Singtel Media to further amplify their media reach.

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SEO and SEM Strategy: Guide to budgeting

SEO and SEM Strategy: Guide to budgeting

By Mark Sorne

Senior Digital Marketing Specialist

How much you should be spending on your SEO and SEM strategy will depend on three factors: the size of your market, the potential profit you are expecting to raise, and the competition.

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On-site optimisation is not enough. Here’s why off-page SEO matters.

On-site optimisation is not enough. Here’s why off-page SEO matters.

By Mark Sorne

Senior Digital Marketing Specialist

The part of search marketing which involves link-building and establishing authority, off-page SEO has its own set of techniques.

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COVID-19: How working remotely ensured us business continuity

COVID-19: How working remotely ensured us business continuity

By Pauline Yoong

General Manager

We are 100% operational even if all of us are in different levels of quarantine across Southeast Asia. Here’s how we ensure business continuity by telecommuting.

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