Strategic DigitaLab
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Strategic DigitaLab

Sparked by creativity. Powered by technology. Driven by results.

OUR WORK

Achieving lead generation targets
with PSB Academy

We adopted a multi-channel approach across search, social media, and display advertising. The campaign won two Bronze STEVIE® awards in 2019.

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Designing a website for football fans

Footballsiao! website for Singaporean football fans was conceptualised to become a content platform for Singtel Media to further amplify their media reach.

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Why SEO could be more important than social media

Why SEO could be more important than social media

By Mark Sorne

Senior Digital Marketing Specialist

The importance of SEO in digital marketing has never been greater, but we found that some brands focus on social media more than SEO. They may be wrong.

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Why most social media strategies do not result in revenue

Why most social media strategies do not result in revenue

By Pauline Yoong

General Manager

As the art of using social media to nurture sales prospects, social selling strategy does not end in brand awareness—it has to extend until “fans” turn into “leads.”

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3 ways marketers can make social media a better place

3 ways marketers can make social media a better place

By Pola Esguerra del Monte

Content Editor

While social media companies are getting flak for users’ psychological distress, advertisers and marketers also have a responsibility to create more positive content.

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